We manage the venue merchandising teams for The O2, Indigo at the O2, Motorpoint Arena Nottingham, OVO Hydro Glasgow, M&S Bank Arena Liverpool, SSE Arena Wembley, Coventry’s Ricoh Arena, London Palladium and more!

Take a look at the venues we work with, and what some of our clients have to say about National Merchandise.

Utilita Arena Birmingham

Utilita Arena Birmingham is an indoor arena and sporting venue in central Birmingham, United Kingdom. It is owned by parent company the NEC Group. When it was opened in 1991, it was the largest indoor arena in the UK.

Resorts World Arena

The Resorts World Arena is a multipurpose indoor arena located at the National Exhibition Centre in Solihull, England. It has a capacity of 15,685 seats. The venue was built as the seventh hall of the NEC complex.

The O2

"Outsourcing our in-house merchandising retail operation to National Merchandise was a smooth transition that has seen direct financial benefits to AEG.

NM is proving to be an enthusiastic and professional partner that has invested alongside AEG in additional infrastructure to deliver strong sales performance.

With an innovative approach to driving top line sales, a strong customer focus and a commitment to developing people, AEG is very happy to be working in partnership with NM as our merchandise partner at The O2, to further improve customer experience at the world’s busiest Arena."

Steve Sayer - Commercial Director

Indigo at the O2

"Indigo at the O2 has been working in partnership with National Merchandise since February 2016, and we have nothing but good things to say about the service they provide.NM take the pressure off by managing the Merchandise sales function at the venue from the minute a tour lands until they are loaded out.

The service they provide offers excellent value for money and gives the venue peace of mind that no sales will be missed and that the artist will have no issues with settlement."

Jan Chadwick - General Manager

The OVO Hydro

The OVO Hydro is a multi-purpose indoor arena located within the Scottish Event Campus in Glasgow, Scotland. The arena was initially named The Hydro after its main sponsor, energy company Scottish & Southern Energy subsidiary Scottish Hydro.

Motorpoint Arena Nottingham

"National Merchandise have dramatically increased our merchandise sales and revenue over the past two years, and the overall merchandise experience for the customer has improved immensely. They’re proactive, organized and have a great team of experienced people. They offer a flexible approach to meet the needs of our calendar of live shows and events. They have surpassed our targets and expectations so we’re thrilled to be working with the team."

Martin Ingham - CEO

M&S Bank Arena Liverpool

"We have worked with National Merchandise since January 2014 and they have brought nothing but positives to our partnership. National Merchandise have extensive retail experience and are constantly looking to maximise revenue through investment in bespoke displays and signage to make the most of all available space. They are proactive in seeking new sales opportunities and they have an experienced team to manage the events. We look forward to our continuing partnership."

Kay Wilson - Head of Sales – Concerts, Entertainment & Sports

Scottish Event Campus (SEC)

"Combining expert knowledge with a pro-active approach, National Merchandise continue to make a significant contribution to the marketing and sale of merchandise at the Scottish Event Campus. We are delighted to record growth in this area of our business year on year and regard them as a much valued partner."

Debbie McWilliams, Head of Live Entertainment

The SSE Arena, Wembley

"National Merchandise have operated our merchandise concession since August 2017 and we’ve been delighted with the results. They quickly invested in the merchandise areas and provided better displays, signage and increased available space. Their event day activities work well with our marketing team’s social media operations and they are now taking an active part in creating special offers and increasing sales via our new venue app. They are also very good at looking outside the venue and providing external units for appropriate events. All this has meant that our spend per head has jumped to new highs in many cases, and continues to be one of the best (if not the best) on every tour we host. Their event management is such that we soon know what results have been like, thanks to flash reporting that helps us assess ancillary spends very quickly indeed."

John Drury - VP & General Manager

London Palladium

The London Palladium is a 2,286-seat Grade II* West End theatre located on Argyll Street in the City of Westminster. From the roster of stars who have played there and many televised performances, it is arguably the most famous theatre in London and the United Kingdom, especially for musical variety shows.

The SSE Arena, Belfast

The SSE Arena Belfast is a sports and entertainment complex located within the Titanic Quarter in Belfast, Northern Ireland. The complex originated in 1992 and came into fruition in June 1998.

Royal Concert Hall, Nottingham

"We have been working in partnership with the team at National Merchandise since September and already we have seen a significant improvement in our sales. The team are professional and knowledgeable in their approach, and by understanding how our venue works have slotted in with the rest of the staff seamlessly. The flexibility they offer alongside their ‘can do’ attitude is refreshing and more importantly beneficial, both financially and operationally. We are delighted to have them on board."

Kate Collins - Operations Director

3Olympia Theatre

The 3Olympia Theatre is a concert hall and theatre venue in Dublin, Ireland, located in Dame Street. The venue has played host to many well-known international artists down through the years.

The Bord Gais Theatre

The Bord Gáis Energy Theatre is a performing arts venue, located in the Docklands of Dublin, Ireland. It is Ireland's largest fixed-seat theatre. It was designed by Daniel Libeskind for the DDDA, built by Joe O'Reilly, and opened by Harry Crosbie on the 18 March 2010.


The 3Arena is an indoor amphitheatre located at North Wall Quay in the Dublin Docklands in Dublin, Ireland. It was built on the site of the former Point Theatre, a smaller music venue which operated from 1988 to 2007, retaining only some of the outer facade.

The Ulster Hall

The Ulster Hall is a concert hall and grade A listed building in Belfast, Northern Ireland. Situated on Bedford Street in Belfast city centre, the hall hosts concerts, classical recitals, craft fairs and political party conferences.

Belfast Waterfront Hall

Belfast Waterfront Hall is a multi-purpose conference and entertainment centre, in Belfast, Northern Ireland, designed by local architects' firm Robinson McIlwaine.

Alexandra Palace

Alexandra Palace is a Grade II listed entertainment and sports venue in London, located in Muswell Hill in the London Borough of Haringey. It is built on the site of Tottenham Wood and the later Tottenham Wood Farm.

Ricoh Arena

The Ricoh Arena in Coventry, England, is a complex which includes a 32,609-seater stadium, used by Wasps rugby union and Coventry City football clubs, a 6,000 square metres exhibition hall, a hotel and a casino.